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Research papers

The multi-media blitz

In times of media audience fragmentation and astronomical costs involved with launches of new TV shows, this paper focuses on providing broad, actionable directions towards audience creation for new TV shows through the usage of optimal multimedia...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV
Authors: Atul Phadnis, Amogh Dusad
Company: TAM Media Research
June 23, 2005
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Citation

Phadnis and Dusad (2005a, June 23). The multi-media blitz. ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/the-multi-media-blitz